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FOUNDER’S SHARE CLASSES: How to Structure and Market Them

In the current environment, it is challenging for emerging managers to attract investors and capital. Yet, studies are showing that emerging managers are outperforming more established mega funds with similar risk. This is an important selling point for talented emerging fund managers who offer a founder’s share class. In effect, they can offer investors the best of both worlds—higher returns as a result of demonstrable outperformance and lower fees.